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View activity, savings and benefits
Redeem items, samples and more
View and track online orders
Reorder it from in-store and online purchases
View saved products
Recommendations from your store visits
Manage your services, classes and events
Complete your beauty traits for personalized recommendations
Payments, contact info, addresses and password
Ask questions, join challenges, and get recommendations from people like you
Discover topics tailored to your beauty interests
Add your photos and get inspired by fellow beauty lovers
From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
We’re kicking off March right by bringing back the BIC’s favorite beauty bracket challenge – Makeup Madness! 😉 For the fourth year in a row, we’re putting makeup-related categories to the test by asking Community members to pick their favorite between two every week. At the end of the bracket, we’ll know which makeup category will earn this year’s Community Champion crown. 👑
In past years, Mascara, Lipstick, and Eyeshadow have earned the honorable title of Makeup Madness winner. This year, we’re bringing eight fresh categories into the frenzy – we’ll reveal them slowly and keep a visual of the current bracket updated below!
To vote in Makeup Madness, hit the reply button below and tell us which category you’re voting for AND tag a product within that category that you love! For example, the sparkle and shine queen @AlexBT might respond with, “Lip oil! One of my favorites is Dior Lip Glow Oil 20 Mahogany."
On your marks … get set … go! ✨ New voting rounds begin on Fridays, and end the following Thursday at 2pm Pacific Time:
Hit “Reply” below to vote for your personal pick in this week’s makeup category match up and tag your favorite by using the “#” symbol! Don’t forget to check back in for each week’s results and to participate in the next round of voting. 😊
UPDATE 4/19/24: Thanks to everyone who voted in this year's Makeup Madness Challenge! Our 2024 champion is none other than Cream Blush, and lots of you tagged your favorites in the replies. 🧡 In honor of our winning category, here are the five top-tagged cream blushes of Makeup Madness 2024.
And just for fun, here's a look at some of the top-tagged product from all the Makeup Madness categories this year!
@WinglessOne I know. I was wondering if it would start in march!!! Great pick! You are definitely the Lipstick Queen of BIC. I hope lipstick wins!
Ooh, some amazing picks right here! I LOVE the Divinyl shine! @WinglessOne
Omggggggg @WinglessOne! The Gucci is something I've never seen and is a new MUST-HAVE for me! It is nice to have softness + a kiss of color ❤️
@furbie Sounds like Gucci’s tinted balm is right up your alley! I still don’t own one; I think I have every other lip item Gucci makes 😅 but not those balms because they’re not pigmented enough for me. I’ve swatched each Sephora-sold shade of Gucci’s balm on both the front and back of my hand to see how sheer they really are. And yep, they’re a kiss of color. Possibly perfect for anyone who just wants a light/sheer wash of color. If you try one, I hope you like it!
Oh darn I forgot about my beloved PMG lip balm @WinglessOne 😂🤣 This is really tough choice
@blackkitty2014 Pat’s tinted balms are fantastic, right? They’re still my favorite tinted balms by any brand.
Exactly @WinglessOne . I hoarding so many different colors. I need to use them this week 😘
Woohoo! One of my favorite challenges of the year, but oh my goodness @TeamBIC, you're killing me with this choice! And, right out of the gate, too! Oof. I do love both but I'm going with LIP OIL this round. My current favorites are from Ami Cole -
Ami Colé Hydrating Lip Treatment Oil Romance
Ami Colé Hydrating Lip Treatment Oil Smitten
They also pair nicely together. If I had to choose one, it'd be the cranberry red shade, Romance.
@itsfi I don’t know if I can pick one. This is such a hard choice. I feel like I love both equally! But I agree with you I am in love with the Ami Cole lip oils!! They are just so good! 😊 They look beautiful on you!
So pretty! @itsfi
Oh I totally forgot about how good these are! @itsfi,. Great pick!
I sincerely hope these lip oils come to Sephora Canada. I have only tried her clear one and it was my favorite lip oil...until I left it on my pocket and it went thru a full wash and dry cycle. It didn't make it. 😭
Oooh this is exciting! @TeamBIC 🙏🤩
I wonder what fun products we will see go head to head in the upcoming weeks? I'm super curious see where this goes!
My choice for this week's match up is *Lip Oil* 💋 😘 and I'm tagging a go to product I discovered early this year,
Rare Beauty by Selena Gomez Soft Pinch Tinted Lip Oil Honesty 🤎
@CynthieLu Great pick!! I can see why you picked it! Such a great choice!!
Thank you @ather it is a good one! I really like the shade of honesty. It's so wearable 😀
@CynthieLu, lovely choice. 💗 Her lip oils glide on so smoothly!
That's so true, they really do @itsfi 😀
Tinted Lip balms....although I haven't found any that wow me...always too sheer.
@greeneyedgirl107, this may mean you get to try out more until you find your "go to" tinted lip balm. 😉
@itsfi I like your thinking!
@greeneyedgirl107, we can't have you settling for a formula that is too sheer. That's not right.
Lip oil
i would say my fav is nyx or elf